Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.
Definitely. Though companies in many business categories continue to approach digital marketing with skepticism, avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.
This question is the source of endless speculation and debate because search engine companies such as Google will not answer it. Experts generally agree rankings are based on relevance and authority, but the factors that determine them are many—and inconsistent. The best way to achieve a high search engine ranking is to create one of the most thorough web pages possible for a specific keyword or topic.
Paid digital marketing programs should create results immediately. On the other hand, programs such as content marketing, email list building, and search engine optimization require persistence and patience. You might see some results in a matter of months; however, it’s likely to be six months to a year before you realize some of your traffic and conversion objectives.
A digital marketing funnel describes the steps that users take to move from being a prospect to a customer. While there are multiple marketing funnels, most include stages focused on awareness, consideration, purchase, and retention. Businesses can use any funnel to guide their marketing efforts.
If you choose to invest money in Internet marketing, you can be sure that it will be worth it as your potential customers are already there.
One of the most exciting aspects of the Internet is the wide variety of marketing opportunities available to business owners. From SEO to PPC to social media, the options are plenty—and growing.
Ideally, your Internet-based and traditional marketing strategies should work together in a seamless fashion. If your branding is clear and consistent across all of your marketing materials, this is relatively simple.